Monday, September 6, 2010

Creating Passionate Users: One of us is smarter than all of us


One of us is smarter than all of us



You've heard the saying 'none of us is as smart as all of us', and you've felt the pressure. A group of individuals working together as a team can do better work, reach better decisions, etc. After all, two heads are better than one. Right?

Given how much I can't stand (with a passion) that idea, I almost skipped the keynote talk by James Surowiecki, author of The Wisdom of Crowds. And that would have sucked. Because what he said was amazing, and I had his perspective (mostly) wrong.

He started with a few thoughts on how ants (and so many other creatures) are quite simple and stupid, but that their intelligence and complexity grows with the number of interactions between them. More ant interaction equals more sophisticated behavior. It's similar to flocking behavior, of course, where birds follow very simple rules but complex behavior emerges.

And that's all great and intuitive... until you get to humans. Humans, he said, demonstrate the opposite principle: more interactions equals dumber behavior. When we come together and interact as a group seeking consensus, we lose sophistication and intelligence. Ants get smarter while we get dumber.

So how does this track with the name of his book?

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